What is Digital Marketing?
NJ small business marketing is essentially all forms of marketing outside of print. Essentially this form of marketing takes place online whether you're utilizing a computer, tablet or smart phone.
Digital marketing is an umbrella term that houses over assets like:
- digital advertisements (animated or static)
- e-mail marketing
- social media marketing
- content marketing
- search engine optimization (SEO)
- pay per click (PPC)
Why is a NJ Digital Marketing Company essential for my business?
NJ small business marekting tactics are essential for any business, small or large. Prior to the boom of digital marketing, businesses were left to deal with getting exposure for their services and products through methods like postcard mailers and magazine/newspaper advertisements. The internet opened up an entirely new channel for means of reaching your consumer base. Postcard mailers have now heavily been replaced by e-marketing blasts that go directly into peoples inboxes. Magazine/Newspaper advertisements were replaced by digital banner ads that are housed across all major websites, especially those involved within the media/news sharing space. Other areas of digital marketing were created by the onset of things like Social Media and Search Engine's like Google. Today, with the print industry fading slowly away, nearly everyone is online and thus digital marketing is here to stay.
How much does NJ Small Business Marketing?
Digital Marketing is quite varied in cost, especially when it's dependent upon the service you're interested in. SEO and PPC campaigns, for example, are normally on the high end of such services. The reason being is they require an extensive amount of time that usually involves other key entities to aid in the assistance of boosting your presence. This is especially true when it comes to SEO best practices like content marketers writing blog posts for your website on a recurring basis. PPC campaigns are normally hefty in price, not because of the marketer who is running the strategy behind your campaign, but many of the fees involved are paid directly to the search engine or media website you're looking to house your advertisement on.
When it comes to PPC campaigns, think of it as a bidding war on highly targeted keywords to reach your websites landing pages. A search engine keyword like "best restaurants in nj" will be a lot more expensive to rank on than "best restaurants in rutherford nj". Why? Because you're targeting a much more narrow market by segregating the search query down by a town versus the entire state. A smaller market to advertise to means less competition and thus, less cost. The same understanding can be applied to placing a PPC banner ad on the homepage of the NY Times versus the homepage for a regional media company. Keep this in mind when hiring a professional NJ Digital Marketing company. Many of the fees you are being charged are going directly to the medium your ad is being placed on. The remaining fees are being paid to the professional who is analyzing your competitors and creating the proper strategies to get the most out of your ad dollars.Get in touch